Announcements, analysis and opinions on industry trends around the mobile programmatic world.
Jun 29, 2017
Partners with adsquare for Enhanced Moment Marketing Capabilities
mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context and other influencing factors....
Jun 20, 2017
Introduction to Mobile Attribution
Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?
Jun 19, 2017
Erroneous Incentives in Mobile AdTech - A Rant
When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in...
Jun 13, 2017
Formats from Sublime Skinz & AdColony
We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.
Jun 9, 2017
How Mobile is Paving the Way for Performance Marketing in France
With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.
May 18, 2017
Head of Tech Client Services
We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.
May 11, 2017
We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!
May 4, 2017
Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI
Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.
Mar 14, 2017
Mediasmart opens office in France
Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.
Mar 1, 2017
VPAID Format & APAC Endpoint
We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!
Feb 24, 2017
Fyber & AppNexus join video supply partners
Fyber and AppNexus join video supply partners
Jan 30, 2017
Important additions to enhance UX
We have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a Universal Finder. You will also see some visual changes, as well as some additions that are little in appearance but set the basis for bigger things to come...
Jan 25, 2017
Mediasmart has partnered with Integral Ad Science
Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving ads through mediasmart’s platform.
Nov 30, 2016
The Coming of Age of Mobile Programmatic
Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud, amounts to USD$7bn (£4.8bn)...
Nov 30, 2016
Mediasmart as case of study
Launched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising using its proprietary technology platform. Mediasmart gives access to global mobile inventory both in mobile apps and web. A proven, scalable technology currently handling more than 400,000 ad requests per...
Nov 24, 2016
Mobile video gains ground in purchasing processes
Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.
Nov 17, 2016
The race to mobile and digital unison
With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time. They are also cautious however, that with multi-screen and multi device considerations becoming crucial, a mobile delivery must also work alongside other digital channels to maximise advertising budgets....
Nov 4, 2016
New video supply partners and more...
You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5. and v.1.0.6. together. mediasmart console keeps improving week after week and sometimes it is difficult for us to keep up! Today we want to highlight the new...
Oct 20, 2016
Launching Vertical Video
We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it, especially interesting if you are running video campaigns: the possibility to add vertical - also called portrait - videos. Read below for details and, as always,...
Oct 18, 2016
New Commercial Director appointed to senior team
London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises mobile audience engagement - has made a senior appointment to lead its continued growth in the UK ad-tech sector.
Oct 10, 2016
Launching Public Deals
Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and select to use in your campaigns. Find below more information on how to use this new feature. In case of further questions, please do not hesitate...
Sep 14, 2016
mediasmart launches new programmatic console for mobile media buying and campaign management
The most intuitive and complete self-service interface, with industry-first integrated customer support
Sep 2, 2016
A Programmatic Vision for Private Exchanges
The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some say that part of the revenue growth...
Jul 8, 2016
Monetisation and the data game
Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a game developer there’s strong scope for adding as much user data to your inventory as possible, to maximise your yield.
Jun 8, 2016
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can’t be ignored that gaming is a powerful business, with extremely rich sets of data. Noelia Amoedo, CEO, Mediasmart...
May 19, 2016
Mediasmart and Ligatus partner
Mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement – has partnered with Ligatus, Europe’s leading Native and Performance Network, to allow its native advertising inventory to be available to buy programmatically.
Apr 6, 2016
Mediasmart and Gameloft partner
Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile media buying process – to make Gameloft inventory programmatically available through mediasmart’s mediasmart platform.
Feb 25, 2016
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays. A wide range of suppliers can now measure...
Jan 12, 2016
When Ad Formats and Mobile Programmatics Collide
The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.
Oct 26, 2015
mediasmart partners with TVTY to maximize multi platform campaign effectiveness
mediasmart has partnered with TVTY, the moment marketing platform that allows brands to instantly connect online advertising to what’s going on in the offline world. By combining TVTY video fingerprint technology and mediasmart´s mediasmart demand side platform, the partnership allows brands to reach people at the key moments...
Oct 20, 2015
The Often Misunderstood Mobile User Privacy Landscape
There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from advertisers and consumers alike.
Aug 26, 2015
The Mobile Viewability Enigma
Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media buyers and sellers clamour for guarantees and standards. Either side are companies claiming viewability on mobile is not an issue and those who strongly argue it is, and data has only confused...
Jun 11, 2015
Optimise, Track and Test in a Mobile First World
Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve come a long way since the days when Uber was one of a handful of mobile-first businesses, and household names, such as Argos, are now committed to entirely mobile focused business...
May 20, 2015
tenthavenue selects mediasmart as its Demand Side Platform
tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic media buying operations.
May 1, 2015
Ensuring Native Ads Provide Real Value to Consumers
The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and engagement with current and prospective customers.
Mar 5, 2015
Programmatic: An Opportunity, not a Threat
Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to engage directly with their target audience in a more efficient way than ever. However, some professionals still see programmatic as a kind of threat that will replace human knowledge and lead to numerous job...
Feb 19, 2015
mediasmart announces strategic partnership with Experian Marketing Services
mediasmart and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, are entering a strategic partnership that brings together the benefits of mediasmart, with the accuracy and scale of Experian’s cross-channel audience data set.
Dec 17, 2014
Measuring Post-Click Events: Best Practice Against “Fat-Finger Syndrome”
Mobile marketing is a medium that is still considered to be quite new in comparison to more traditional mediums like the more established TV and online. As such, it is normal to feel some uncertainty or trepidation when marketers choose to invest in mobile marketing. The market’s lack...
Oct 24, 2014
mediasmart reinvents the banner with cinematic 3D effects
mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has launched a revolutionary format with cinematic 3D effects.
Oct 15, 2014
Promoting Mobile Apps in the New World
The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the European Commission, ‘Sizing EU App Economy’. The report also highlights the sector as one of the fields with the highest potential for growth and development.
Sep 4, 2014
Using Geolocation to your Advantage
Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the main advantages of mobile devices compared to PCs for advertisers. One of the mobile marketing opportunities that brands can take advantage of is to use geolocation technology to reach users...
Jul 15, 2014
Mediasmart Mobile innovates again by launching native ads
Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to programmatically buy native formats within mobile applications. These advertising formats naturally flow with the content of the application in which they are served, so that the content and layout of...
Jun 11, 2014
Mobile advertising company Mediasmart Mobile expands to UK
Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012, mediasmart aims to build on their current success as one of the first movers in the European and Latin American markets. The British office will serve London based companies...
Jun 5, 2014
Mobile Vs. PC - Why The Convergence Of Mobile And Digital isn't A Reality
Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them everywhere, advertisers know how important mobile screen time is to engaging, retaining and attracting customers.
May 18, 2014
mediasmart launches new ad format to adapt artwork according to geolocation
mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able to serve dynamic creative artwork, which shifts according to a specific user’s location. As a result, the consumer receives the exact information of the nearest point of sale, without ever needing...
Feb 19, 2014
Geolocation will be key for brands and advertisers in 2014
mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de Bonneterie in the Netherlands
Nov 12, 2013
mediasmart launches its new autoplay video format with Renault Capture, combining branding with real-time optimization
The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has launched the new system format with the latest Renault Capture campaign for mobile devices
Nov 6, 2013
On weekends, Spanish mobile users prefer to go online right after waking up
On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by mediasmart, through its mediasmart platform, analyzes, by day and time slot, the usage and mobile connectivity trends of Spanish smartphone users
Sep 26, 2013
mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency
The company, specialized on the optimization of the media buying process for mobile display advertising, was competing with the other two finalists: Kanlli y Markitude.
Aug 21, 2013
Mobile internet access increases in the summer
The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according to data from the mediasmart platform.
Jul 11, 2013
The Spanish start up mediasmart raises additional capital to complete one million Euro in funding so far
With the backing of well known investors in Europe, such as Kibo Ventures y KOMM, mediasmart doubles its initial investment of 500.000€. After one year in the market, the mobile advertising optimization platform has access to more tan two billion ad impressions per month in Spain, it processes...
Feb 11, 2013
Vueling entrusts the promotion of its mobile app to OMD and mediasmart
About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy